Client
Mid Counties Co-op
What we did
- App design
- Website design
- UI / UX consultancy
- Campaign
- Visual identity and guidelines
Customers favour brands who find a way to not only save them money but make life as easy as possible with the apps designed to do it.
Your Co-op Rewards is an exclusive reward app for Co-op members. It holds their membership card and allows them to keep track of their balance and personalised offers and rewards.
CX Loyalty commissioned us to deliver a website, app design and awareness of the Your Co-op Rewards App. We first redesigned the existing app using warmer colours and a simple, user-friendly graphic device to transport customers seamlessly through their rewards. We also created a web platform to drive existing user engagement and recruit new members using the same design approach.
We then created a comms campaign to launch the new app and website, creating visual consistency and strong brand awareness throughout - from the user experience to the digital banners, newsletter, instore POS and online video content.
The design guidelines for these assets were then neatly packaged into a design toolkit for Your Co-op Rewards to help keep their future communications on track.
![](https://images.prismic.io/systems-studio/df34334f-16d6-4d62-9cc6-a4a14ea1a949_MCC-Overview.jpg?auto=compress,format&w=750)
![mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio](https://images.prismic.io/systems-studio/f4f712dc-4603-4813-b8e4-5e73454248f2_MCC-Mobile-01.jpg?auto=compress,format&w=750)
![](https://images.prismic.io/systems-studio/1107c4bb-5fcb-41a1-9037-25b3cc5fea68_MCC-Mobile-02.jpg?auto=compress,format&w=750)
![mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio](https://images.prismic.io/systems-studio/cf2c7c93-5764-4725-9594-6e781b5cf861_MCC-Icons.jpg?auto=compress,format&w=1920)
![mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio](https://images.prismic.io/systems-studio/1fe549d5-f34a-473b-89de-287e7f6d68fb_MCC-Campaign-Application.jpg?auto=compress,format&w=750)
![mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio](https://images.prismic.io/systems-studio/85816950-1a9e-4d3a-9b6f-3b941ff237f4_MCC-Campaign-StoreBanner-01.jpg?auto=compress,format)
![mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio](https://images.prismic.io/systems-studio/40c434e4-0075-4567-bfe7-d3b433b59811_MCC-Campaign-StoreBanner-02.jpg?auto=compress,format)
![](https://images.prismic.io/systems-studio/fd068eeb-8d24-49eb-8789-1f4e5b309138_MCC-Campaign-Video.jpg?auto=compress,format&w=750)
![](https://images.prismic.io/systems-studio/e0b1bac1-6596-45fc-b1a6-964f46653976_MCC-Campaign-Store.jpg?auto=compress,format&w=750)