Mid Counties Co-op
What we did
- App design
- Website design
- UI / UX consultancy
- Visual identity and guidelines
Customers favour brands who find a way to not only save them money but make life as easy as possible with the apps designed to do it.
Your Co-op Rewards is an exclusive reward app for Co-op members. It holds their membership card and allows them to keep track of their balance and personalised offers and rewards.
CX Loyalty commissioned us to deliver a website, app design and awareness of the Your Co-op Rewards App. We first redesigned the existing app using warmer colours and a simple, user-friendly graphic device to transport customers seamlessly through their rewards. We also created a web platform to drive existing user engagement and recruit new members using the same design approach.
We then created a comms campaign to launch the new app and website, creating visual consistency and strong brand awareness throughout - from the user experience to the digital banners, newsletter, instore POS and online video content.
The design guidelines for these assets were then neatly packaged into a design toolkit for Your Co-op Rewards to help keep their future communications on track.