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Your Co-op

Reaching loyal customers with digital solutions

Client

Mid Counties Co-op

What we did

  • App design
  • Website design
  • UI / UX consultancy
  • Campaign
  • Visual identity and guidelines

Customers favour brands who find a way to not only save them money but make life as easy as possible with the apps designed to do it.

Your Co-op  Rewards is an exclusive reward app for Co-op members. It holds their membership card and allows them to keep track of their balance and personalised offers and rewards. 

CX Loyalty commissioned us to deliver a website, app design and awareness of the Your Co-op Rewards App. We first redesigned the existing app using warmer colours and a simple, user-friendly graphic device to transport customers seamlessly through their rewards. We also created a web platform to drive existing user engagement and recruit new members using the same design approach. 

We then created a comms campaign to launch the new app and website, creating visual consistency and strong brand awareness throughout - from the user experience to the digital banners, newsletter, instore POS and online video content. 

The design guidelines for these assets were then neatly packaged into a design toolkit for Your Co-op  Rewards to help keep their future communications on track.

Mobile app
Mobile app
mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio
Iconography
Campaign collaterals
mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio
Billboards
mid counties co-op, rewards, app, campaign, digital, strategy, identity, copy writing, responsive website, guidelines, systems studio
Banners
In-store graphics