Client
Das Programm
What we did
- Brand Creation
- Brand Identity
- Website design & development
- Campaign
- Art direction
- Social content
Das Programm is a brand that specialises in knowing about a brand. It was founded by Systems Studio with our passion and expert knowledge spanning a century of Braun Design. Our aim was to create not only an archive of Braun Design but also a strong brand identity and social media presence to expand a community of passionate followers.
The identity we created for the online archive captures the essence of Braun’s modernist aesthetic. High-quality bespoke imagery and image-based navigation enable exploration of Braun’s iconic products and contextualising information about them.
A lively community of followers at the heart of Braun’s brand now has a home. Their passion and dialogue elevates the brand in today’s busy consumer market and, through contemporary channels, gives weight to the perception of Braun as a maker with a heritage of high-quality products.
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/de940168-6bd6-4c7e-988d-34183ac28522_DP-Website-Desktop-01.jpg?auto=compress,format&w=750)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/be537871-2604-4006-88e5-30da4aa9b593_DP-Stationery.jpg?auto=compress,format)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/dceef182-2316-4550-9f08-3213aa451a6d_DP-Logo-01.jpg?auto=compress,format)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/37a9e28e-46f4-4e8c-9c3e-aff3a0ff49f0_DP-Logo-02.jpg?auto=compress,format)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/7843ef0e-41c0-4321-be44-9e220148aaa8_DP-Tape.jpg?auto=compress,format&w=1920)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/3db20e8a-7e4c-480c-80a7-c0337f516ead_DP-Website-Mobile-01.jpg?auto=compress,format&w=750)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/c0a66167-1389-444e-9138-dbd3112af7f1_DP-Website-Mobile-02.jpg?auto=compress,format&w=750)
![systems studio, das programm, braun, vitsoe, dieter rams, grid, vintage, audio, hi-fi, collector, peter kapos, dieter rams, branding, typography, website, design, graphic design](https://images.prismic.io/systems-studio/59dffa61-78e6-4a93-b680-5af87ea7426a_DP-Folder.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/systems-studio/9dc9c465-9563-41f4-852f-065427b7c15f_DP-Seminar-01.jpg?auto=compress,format&w=750)
![](https://images.prismic.io/systems-studio/0120c1c6-5a67-4f93-99e2-aa443d3516db_DP-Seminar-02.jpg?auto=compress,format&w=750)
![](https://images.prismic.io/systems-studio/b86b050b-e416-4275-b24f-c74aa45b7d54_DP-Overview.jpg?auto=compress,format&w=1920)