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systems studio, braun, börse, campaign, motion design, identity, graphic design, dieter rams, braun collector, peter kapos, braun hq, festival, graphic design, identity

Braun Börse

Inspiring gen-next with Braun Design on social

Client

Braun

What we did

  • Visual Identity
  • Social content
  • Short film

Braun is a heritage design brand with a rich and well-respected history. However, any brand wanting to stay relevant needs to introduce themselves to new audiences. Particularly now that Braun is a subsidiary of Proctor and Gamble, they must find ways to connect with a younger design-minded target market. 

The brand’s annual collectors fair, the Kronberg Braun Börse, provided the perfect opportunity to connect to that younger audience with a live event that already gains a lot of buzz within specialist communities. 

We first created a visual identity for the event and from this, a social media campaign to target our new younger audience on Instagram. 

With a series of thumb-stopping, animated Instagram posts and live-broadcast Instagram stories from the collectors’ fair, we focused on the idea of exchange and swapping to showcase iconic Braun designs. 

Social media was a key tool to reach our young target audience. With the help of cool, desirable post content displaying Braun’s iconic designs, we were able to inspire and engage a new generation with Braun Design

systems studio, braun, börse, campaign, motion design, identity, graphic design, dieter rams, braun collector, peter kapos, braun hq, festival, graphic design, identity, poster
systems studio, braun, börse, campaign, motion design, identity, graphic design, dieter rams, braun collector, peter kapos, braun hq, festival, graphic design, identity