What we did
- Brand strategy
- Branded content panel discussion
- Creative programming
- Social media assets
When a brand reaches a milestone like turning 100, it’s important to the communities tuned into that brand to reflect back over the century of design to gain inspiration going forward. For Braun’s 100th year we curated a panel discussion to launch the Braun 100 Talks series at the London Design Festival 2020.
At our dedicated production studio, we brought together guest speakers and design giants, Benjamin Hubert and Ilse Crawford for a series of discussions. Our Strategic groundwork established a set of discussion themes that aligned the panellists’ specialist insight and our brand insight around the question: how design thinking can improve the future?
Our design for the discussion environment stemmed from ‘Braun 100 Years’ visual identity, which we scaled up to dramatic dimensions as a backdrop. We also designed animated social media assets to promote the talks by applying the Braun 100 Years identity in a new context for our audience.