Think Make Create

Content production is a highly competitive field. So, when Think Make Create requested a new visual ID, our first step was to look at what sets them apart. The production house creates cut-through content by combining authentic, people-led storytelling with high production values. Picking up on this distinctive aspect of TMC’s offer, we took a bold, disciplined typographic approach, putting emphasis squarely on directness, clarity and impact.

We applied the same logic to our website design. Using the three words – Think / Make / Create – as a robust structuring device, we created distinct areas for TMC to clarify their point of difference, explain their process and showcase their dazzling work. A custom player provides enhanced loading and seamless playing for a naturally video heavy website.