What we did
- Visual Identity
- Social content
- Short film
Braun is a heritage design brand with a rich and well-respected history. However, any brand wanting to stay relevant needs to introduce themselves to new audiences. Particularly now that Braun is a subsidiary of Proctor and Gamble, they must find ways to connect with a younger design-minded target market.
The brand’s annual collectors fair, the Kronberg Braun Börse, provided the perfect opportunity to connect to that younger audience with a live event that already gains a lot of buzz within specialist communities.
We first created a visual identity for the event and from this, a social media campaign to target our new younger audience on Instagram.
With a series of thumb-stopping, animated Instagram posts and live-broadcast Instagram stories from the collectors’ fair, we focused on the idea of exchange and swapping to showcase iconic Braun designs.
Social media was a key tool to reach our young target audience. With the help of cool, desirable post content displaying Braun’s iconic designs, we were able to inspire and engage a new generation with Braun Design